Ms. Ketki Peche hails from Hinganghat, Maharashtra. She is currently pursuing her MBA from Pune. Ms. Ketki is the owner of the cosmetic shop Glam and Glow. She started this business with only one order during the lockdown, but within a year she completed 300+ orders.
Ms. Ketki talked about how patience matters in any business and that it takes time for a business to grow. Being also a student, she faces quite a difficulty managing her studies and business. She however enjoys the process as business is her passion. She faces a struggle in her business as many people buy only trusted known brands. It is her job to introduce customers to new and emerging brands that are not only good but also affordable. Ms. Ketki says that many beauty salons in Hinganghat buy cosmetics from her shop. Since she sells at an affordable price, she is not gaining much profit from the business. However, the beginning is always hard. Building customer is the key target in the initial days of the business. Moreover, Ms. Ketki is doing business single-handedly. She takes the orders, ships them to the customers, and even handles the customer reviews. Her customers are spread all over India. Social media platforms like Instagram helped her business reach people in all parts of the country. She provides service 24*7.
Talking about support from her parents for her business, Ms. Ketki said that it was her parent’s idea for her to start a cosmetic business during the lockdown. They have supported her immensely throughout her journey. Even during the pandemic, proper precautions were taken when the customers visited and products were sanitized.
The establishment of Glam and Glow is the biggest achievement of Ms. Ketki as it is a self-made success. She dreams of having her own cosmetic brand one day. She wants to make a brand that is affordable for everyone and all classes of people. She also wants to focus on making products that are chemical-free and all-natural. The current brands that Ms. Ketki recommends are Faces Canada and Swiss Beauty.
Ms. Ketki keeps the information about all the products that she sells. Therefore, she is able to give personalized recommendations to customers. The customers also give feedback on her recommendations.
Building a brand begins with a dream. Ms. Ketki also dreams of building a brand that would provide small testers of products for the customers. This would enable them to test the product before buying.
The message that Ms. Ketki wants to give to the audience is that take risks and not to worry about what would happen. Be confident enough to face the challenges and never give up.
Ms. Ketki is thankful to The Legit Talks for having her on the show. She loves the show as it gives motivation to people to have dreams and achieve them.
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